The Weeknd cuts ties with H&M over racist advert
The Weeknd says he won’t work with H&M again after controversy over one of its recent adverts.
The clothing retailer has apologised after being called “racist” on social media for showing a black child modelling a hoodie that says “coolest monkey in the jungle.”
The Weeknd says the advert made him feel “shocked and embarrassed.”
The singer has previously sold merchandise through H&M and modelled for the company.
H&M experienced a social media roasting after advertising the hoodie.
The company said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”
The hoodie is still available to buy online but it no longer features the image of the child modelling it.